Selected work · 1994 — 2026
Twenty-five years designing the thing, the box it ships in, and the brand that sells it — for beauty, consumer goods, entertainment, and telecom.
Luxury fragrance · full brand system
Built the brand from zero: moodboard and creative direction, brand guidelines, wordmark and typographic system, packaging briefs, landing page, and a reusable social template studio. Positioned deliberately for a Gen Z buyer without losing the restraint a luxury fragrance needs.
Professional hair color & care
A 19-SKU catalog and spec sheet across color, treatments, pomade, and tools — case configurations, shade numbering, and product photography — plus a print-ready wholesale order form and sell sheet built for field sales.
Cosmetics · package designer
Took concepts to shelf-ready cosmetics packaging using 3D modeling and rendered scene work, alongside web design and development for the brand. Received the company's Design Concept Award.
Professional hair care · package & graphic design
Product and package design across a professional salon line, with the supporting graphic system and motion graphics for launch and retail.
Product designer / art director
Translated conceptual briefs into manufacturable products, then carried the same language into identity branding and trade show exhibit and display design.
Creative designer
National magazine advertising, print collateral, web pages, animated banners, and trade show exhibits for a major satellite television brand. Received the company's Award of Excellence.
Graphic designer
Seasonal campaign design across digital advertising, web pages, and display and exhibit materials for a streaming television service.
Graphic designer · apparel
Concept-to-finish product graphics, motion advertising, printed marketing materials, and trade show display design.
Botanical wellness · sales collateral
Print-ready field sales materials designed for use in the room — legible order flow, clear product hierarchy, built to survive a photocopier.
Designer / art director
Character design, 2D and 3D animation, and compositing for multilingual animated production — including character development alongside Disney animators — plus building and running the training program for incoming compositors.
Concept development, dielines and structural packaging, 3D product modeling and rendering, retail display and exhibit design, spec sheets, production-ready files and press oversight.
Brand systems and guidelines, logo and wordmark design, typography, packaging briefs, moodboards, campaign and social template systems.
Web and landing page design, UI/UX, digital advertising, motion graphics, video editing and compositing.
Figma · Adobe Photoshop, Illustrator, InDesign, Dimension, After Effects, Premiere · Blender · Cinema 4D · Modo 3D · Final Cut Pro · WordPress · generative AI tools for concepting, imaging, and copy workflows.
Direct with founders and marketing leads, from brief through delivery. Comfortable on retainer, project rate, or revenue share. Fully set up for remote collaboration across time zones.